The new rules of marketing : how to use one-to-one relationship marketing to be the leader in your industry

著者

• Newell, Frederick

書誌事項

The new rules of marketing : how to use one-to-one relationship marketing to be the leader in your industry

Frederick Newell

McGraw-Hill, c1997

注記

Includes bibliographical references and indexes

• NII書誌ID(NCID): BA3259892X
• ISBN:
  • 0786312289
• LCCN: 97009622
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: New York
• ページ数/冊数: xx, 315 p.
• 大きさ: 24 cm
• 分類:
  • LCC : HF5415.55
  • DC21 : 658.8
• 件名:
  • LCSH : Relationship marketing
  • LCSH : Database marketing