Strategic issues management : organizations and public policy challenges

著者

書誌事項

Strategic issues management : organizations and public policy challenges

Robert L. Heath

Sage Publications, c1997

  • : pbk

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注記

Includes bibliographical references (p. 368-394) and indexes

内容説明・目次

内容説明

Written to position issues management in the strategic planning and management efforts by staff and executives, the author of this volume argues that issues management is not one of many communication functions, but a management function that can entail use of public policy resources to achieve harmony with key publics. Issues management is vital to organizations' strategic management. It entails understanding and achieving high standards of corporate responsibility by listening to and acknowledging the soundness of key publics' opinions.

目次

A Foundation of Community Issues Management as an Organizational and Academic Discipline A Search for Order Arguments over Public Policy Scouting the Terrain Strategic Planning Based on Scanning, Monitoring and Analysis Corporate Responsibility Getting the House in Order Special Interest Activities as Foes or Allies Issue Communication Argument Structures and Zones of Meaning Legislative, Judicial and Regulatory Constraints on Issue Communication Media Technologies - New and Old - as Communication Infrastructures Issues Management and Crisis Communication Preparing for the Worst Issues Management and Risk Communication Balancing Public Well-Being with Technology Conclusion Issues Management 2000

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