Entrepreneurship
著者
書誌事項
Entrepreneurship
Prentice Hall, c1997
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注記
Includes bibliographical references and index
内容説明・目次
内容説明
This introduction to entrepreneurship covers the effects of change in the international business environment. It includes chapters on starting, buying, franchising, home-based businesses and family businesses. The emphasis is on the effects of self-employment and his or her family. A step -by-step guide to developing and writing a business plan is outlined, with specific questions and checklists.
目次
- The world of entrepreneurship: entrepreneurship today
- the entrepreneur
- women-owned and minority-owned businesses
- family businesses
- the entrepreneurial career
- home-based businesses
- new product development
- starting a new business
- buying an existing business
- franchising. The business plan: executive summary
- mission statement
- management and personnel
- the legal section
- start-up costs and financing
- projected financial statements
- insurance
- suppliers
- risks, sssumptions and conclusions.
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