Management communication : principles and practice
著者
書誌事項
Management communication : principles and practice
McGraw Hill, c1997
- pbk. : alk. paper
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注記
Includes bibliographical references and index
内容説明・目次
内容説明
Designed for the growing number of management communication courses at the MBA and Executive Education level, this text and casebook includes essential coverage of the principles of effective writing and speaking and aims to help the reader master the full range of skills required of a successful manager. Most of the eighteen end-of-chapter case studies were developed at Harvard Business School where Mr. Hattersley headed the Management Communication course for eight years. The cases put the reader in the role of decision maker and communicator in actual business situations. Five additional (or alternative) cases appear at the end of the book. While the text emphasizes in a simple, direct style, the enduring practical communication skills every manager needs to master, it also includes full chapters on electronic communication, corporate ethics, audience analysis, meeting management, giving and receiving feedback, choosing media, style and tone, intercultural communication, and business and the press. The two concluding chapters provide two style manuals, the first on writing and the second on speaking, through the use of graphics and group presentations.
Each is designed to be cross-referenced throughout the course and serve as a valuable resource for readers to refer to throughout their careers.
目次
Part 1: Principles of Effective Communication Chapter 1: Introduction Chapter 2: Audience Analysis Case: Weymouth Steel Corporation (A) Chapter 3: Point of View Cases: Donna Dubinski/Debi Coleman and Apple Computer (A) and (B) Chapter 4: Setting Priorities Case: Yellowtail Marine Chapter 5: Message: Content and Argument Case: Cuttyhunk Bank (A) Chapter 6: Structure Case: McGregors Ltd.Department Store Chapter 7: Choosing Media Case: The Timken Company Chapter 8: Style and Tone Case: Vanrex Part Two: Applications Chapter 9: Giving and Receiving Feedback Case: Bailey and Wick Chapter 10: Meeting Management Case: Lincoln Park Development Chapter 11: Communicating with Internal Audiences Case: Hammermill Chapter 12: Communicating with External Audiences Case: Oxford Energy Chapter 13: Intercultural Communication Case: United Way of El Paso Chapter 14: Corporate Ethics Case: Kellogg Company Chapter 15: Electronic Communication Cases: Unplugged, Savin Consulting Chapter 16: Business and the Press Case: NutraSweet Part Three: Technique Chapter 17: Effective Writing Chapter 18: Effective Speaking Appendix: Additional and Alternative Cases Dotsworth Press Inland Steel A International Oil Fair Is Fair, IsnA t It? Hal of Erhardt & Company: One Audit Senior's Dilemma
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