Dictionary of advertising and direct mail terms

Author(s)

• Imber, Jane
• Toffler, Betsy-Ann

Bibliographic Information

Dictionary of advertising and direct mail terms

by Jane Imber and Betsy-Ann Toffler

Barron's Educational Series, c1987

Details

• NCID: BA32687316
• ISBN:
  • 0812037650
• LCCN: 87001197
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: xi, 514 p.
• Size: 18 cm.
• Classification:
  • LCC : HF5803
  • DC19 : 659.1/03/21
• Subject Headings:
  • LCSH : Advertising -- Dictionaries
  • LCSH : Advertising, Direct-mail -- Dictionaries