European casebook on principles of marketing

著者

• Saker, Jim
• Smith, Gareth

書誌事項

European casebook on principles of marketing

edited by Jim Saker and Gareth Smith

（European casebook series on management）

Prentice Hall, 1997

タイトル別名

Principles of marketing

注記

Includes bibliographical references

内容説明・目次

内容説明

Includes current material on events and issues of importance to European corporations and managers. This casebook provides practising managers with insights into the marketing activities of some key European companies, covering the major field of interest in marketing. The book is European in perspective, and logically structured to cover all the major areas of marketing. Some well known international companies (such as Nivea, IKEA, Carlsberg and M&S) are included.

目次

• *Using Case Studies *Polo Mints *Virgin *Midelectric Ltd *Project Gemini *Victoria Fruit, Going Bananas? *Nivea Sun *Gedas Ltd *Marks xxx
• Spencer *ABB Transportation Ltd *Sport-trax *GPA *Gatorade *Magnum *IKEA *Carlsberg Ice Beer

「Nielsen BookData」 より

• NII書誌ID(NCID): BA32699530
• ISBN:
  • 0132276534
• LCCN: 96016019
• 出版国コード: uk
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: London ; New York
• ページ数/冊数: xiv, 258 p., [12] p. of plates
• 大きさ: 24 cm.
• 分類:
  • LCC : HF5415.12.E8
  • DC20 : 658.8/0094
• 件名:
  • LCSH : Marketing -- Europe -- Case studies
• 親書誌ID:
  • BA23921616