Product management

Author(s)

• Lehmann, Donald R.
• Winer, Russell S.

Bibliographic Information

Product management

Donald R. Lehmann, Russell S. Winer

（The Irwin series in marketing）

Irwin, c1997

2nd ed

Note

Includes bibliographical references and indexes

Details

• NCID: BA32705600
• ISBN:
  • 0256214395
• LCCN: 96028869
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Chicago
• Pages/Volumes: xix, 460, 14 p.
• Size: 23 cm.
• Classification:
  • LCC : HF5415.15
  • DC20 : 658.5/6
• Subject Headings:
  • LCSH : Product management
• Parent Bibliography ID:
  • BA0019742X