Economics for business and management
著者
書誌事項
Economics for business and management
Oxford University Press, 1997
- : hbk
- : pbk
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注記
Includes bibliographical references and index
内容説明・目次
- 巻冊次
-
: pbk ISBN 9780198775386
内容説明
Economics for Business and Management by Alec Chrystal and Richard Lipsey is a concise introductory economics textbook which has been carefully crafted to meet the needs of business studies and management students. Developed using the authors' highly successful Introduction to Positive Economics as a starting point, the authors have carefully selected essential material, added new coverage, and taken the opportunity to make the text even clearer.
The text draws upon Alec Chrystal's extensive experience of teaching economics to management students at City University Business School, London.
With the intended readership in mind, the greater part of the text focuses upon microeconomics, including the theory of the firm, consumers and markets, market structures, and the economics of business organizations. Business and management students will also find the text's coverage of the economics of employment and investment particularly helpful.
The macroeconomics included has also been chosen to be of maximum benefit to management students, focusing on business cycles and the macroeconomic factors which affect firms (such as inflation and employment), and the balance of payments and exchange rates.
Economics for Business and Management includes case studies and case examples which are essential for understanding the business context of economics. Other learning aids include chapter introductions, chapter summaries, topics for review, and end of chapter questions.
目次
- PART 1: FIRMS AND MARKETS
- 1. INTRODUCTION TO ECONOMICS AND BUSINESS
- SECTION 1. MARKETS AND PRICES
- 2. DEMAND, SUPPLY AND PRICE
- 3. ELASTICITY OF DEMAND AND SUPPLY
- SECTION 2. OPTIMIZATION OF THE FIRM
- 4. THE FIRM, PRODUCTION AND PROFIT
- 5. COSTS AND OUTPUT
- 6. PROFIT MAXIMIZATION
- SECTION 3. FIRMS AND COMPETITION
- 7. FIRMS IN IMPERFECT MARKETS I: MONOPOLY AND MONOPOLISTIC COMPETITION
- 8. FIRMS IN IMPERFECT MARKETS II: OLIGOPOLY AND BUSINESS STRATEGY
- 9. GOVERNMENT AND THE MARKET
- SECTION 4. ECONOMICS OF BUSINESS
- 10. THE ECONOMICS OF EMPLOYMENT
- 11. THE ECONOMICS OF INVESTMENT
- 12. THE ECONOMICS OF BUSINESS ORGANIZATIONS
- PART II THE ECONOMY AS A WHOLE
- SECTION 5. NATIONAL PRODUCT AND NATIONAL INCOME
- 13. MACROECONOMIC ISSUES AND MEASUREMENT
- 14. A BASIC MODEL OF THE DETERMINATION OF GDP
- 15. GDP IN AN OPEN ECONOMY WITH GOVERNMENT
- 16. AGGREGATE DEMAND AND AGGREGATE SUPPLY
- SECTION 6 MACROECONOMIC POLICY
- 17. GDP, THE PRICE LEVEL AND FISCAL POLICY
- 18. MONEY AND MONETARY POLICY
- 19. THE BALANCE OF PAYMENTS AND EXCHANGE RATES
- 20. GOVERNMENT POLICY AND THE BUSINESS CYCLE
- 巻冊次
-
: hbk ISBN 9780198775393
内容説明
This is an introductory economics textbook which has been crafted to meet the needs of business studies and management students. Developed using "Introduction to Positive Economics" as a starting point, the authors have carefully selected essential material, added new coverage, and taken the opportunity to make the text clearer. With the intended readership in mind, the greater part of the text focuses upon microeconomics, including the theory of the firm, consumers and markets, market structures, and the economics of business organizations. Business and management students should also find the texts coverage of the economics of employment and investment particularly helpful. The macroeconomics included has also been chosen to be of maximum benefit to management students, focusing on business cycles and the macroeconomic factors which affect firms (such as inflation and employment), and the balance of payments and exchange rates. The book includes case studies and case examples which are essential for understanding the business context of economics. Other learning aids include chapter introductions, chapter summaries, topics for review, and end of chapter questions.
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