Relationship marketing : theory, methods, and applications : 1994 Research Conference proceedings

Author(s)

• Research Conference on Relationship Marketing
• Sheth, Jagdish N.
• Parvatiyar, Atul
• Roberto C. Goizueta Business School. Center for Relationship Marketing

Bibliographic Information

Relationship marketing : theory, methods, and applications : 1994 Research Conference proceedings

editors and co-chairs, Jagdish N. Sheth, Atul Parvatiyar

Center for Relationship Marketing, Roberto C. Goizueta Business School, Emory University, c1994

Note

"Papers and abstracts ... presented at the Second Research Conference on Relationship Marketing held in Atlanta on June 11-13, 1994 at the Evergreen Conference Center, Stone Mountain Park"--Pref

Includes bibliographical references and index

Details

• NCID: BA32856956
• LCCN: 94069314
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Atlanta
• Pages/Volumes: 1 v. (various pagings)
• Size: 28 cm
• Classification:
  • LCC : HF5411
• Subject Headings:
  • LCSH : Marketing -- Congresses
  • LCSH : Marketing channels -- Congresses