Competitive advantage through information technology

著者
    • Callon, Jack D.
書誌事項

Competitive advantage through information technology

Jack D. Callon

(Business technology careers 2000)(McGraw-Hill international editions, . Management information systims series)

McGraw-Hill, c1996

この図書・雑誌をさがす
注記

Includes bibliographical references and index

内容説明・目次

内容説明

This project-based text focuses on using information technology for competitive advantage and adopts a global emphasis. The book builds to a major project where students design an information technology strategy for a real business. This is the international student edition.

目次

  • The first of three perspectives - business environment
  • the second perspective - company environment
  • the third perspective - information systems use
  • major information systems management issues.

「Nielsen BookData」 より

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