Successful business strategies using telecommunications services
著者
書誌事項
Successful business strategies using telecommunications services
（The Artech House telecommunication library）
Artech House, 1997
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注記
Includes bibliographical references (p. 263-264) and index
内容説明・目次
内容説明
Shows telecom service providers how to gain a more competitive position by enhancing integration to make products more accessible and more user-friendly to customers. The book also explains how to maximise the benefits of these technologies is establishing any telecom-based service. It explains detailed strategies for developing provision in selected markets, and presents case studies and emerging examples from businesses around the world to demonstrate tangible benefits.
目次
The Telecoms-Based Age. The Internet. Providing Mobile Telephony -- Case Study. Opportunity, Scope and Definition. Organization Design. Strategy and Monitoring. Marketing/Intermarketing. Products. Obtaining Orders. Implementing Orders. Continuing Service. Organization Support and Development. Managing Information Systems. Conclusions and Actions.
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