Beyond customer satisfaction to customer loyalty : the key to greater profitability
著者
書誌事項
Beyond customer satisfaction to customer loyalty : the key to greater profitability
（AMA management briefing）
AMA Membership Publications Division American Management Association, c1996
- : pbk
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注記
Includes bibliographical references (p. 146-147)
内容説明・目次
内容説明
This is part of a series of AMA management briefings which provide concise reports on current trends for professionals. It considers the question of customer satisfaction and customer loyalty, showing how to maximize profitability.
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