Entscheidungsanalyse im Marketing

Author(s)

• Hammann, Peter
• Erichson, Bernd
• Scheel, Wolf-Dieter

Bibliographic Information

Entscheidungsanalyse im Marketing

von Peter Hammann, unter Mitarb. von Bernd Erichson u. Wolf-Dieter Scheel

（Vertriebswirtschaftliche Abhandlungen, Heft 17）

Duncker und Humblot, 1975

Note

Bibliography: p. 742-771

Includes index

Details

• NCID: BA3291567X
• ISBN:
  • 3428033191
• LCCN: 75508058
• Country Code: gw
• Title Language Code: ger
• Text Language Code: ger
• Place of Publication: Berlin
• Pages/Volumes: xv, 790 p.
• Size: 24 cm
• Classification:
  • LCC : HF5415
• Subject Headings:
  • LCSH : Marketing -- Mathematical models
  • LCSH : Marketing -- Management -- Mathematical models
  • LCSH : Decision-making -- Mathematical models
  • LCSH : New products
• Parent Bibliography ID:
  • BA07941168