Contemporary business communication
著者
書誌事項
Contemporary business communication
Prentice Hall, c1997
2nd ed
大学図書館所蔵 全6件
注記
Includes bibliographical references and index
内容説明・目次
内容説明
Appropriate for courses in Business Commmunication and Business Writing. Course can be found in Business, Communication, and English departments.
Sharply focused on effective written, oral, and employment communication skills, this comprehensive, exceptionally applied introduction to business communication uses actual business documents and applications from real companies to provide students with a state-of-the-art perspective and hands-on practice with situations they will encounter on-the-job. Very contemporary in approach, it features full coverage of modern communication technologies and collaborative communication skills as well as interviews with top business professionals and communicators at the cutting-edge of the field.
目次
I. COMMUNICATION FUNDAMENTALS AND CHALLENGES.
1. Communicating in an Organization.
2. Mastering Communication Technology.
3. Communication Challenges in a Diverse World.
II. WRITING BASICS.
4. Planning Business Documents.
5. Organizing, Composing, and Designing Business Documents.
6. Revising and Editing Business Documents.
III. ORGANIZATIONAL LETTERS AND MEMOS.
7. Writing Direct Requests.
8. Writing Good-News, Goodwill, and Information.
9. Writing Bad-News and Negative Messages.
10. Writing Persuasive Messages.
IV. REPORT AND PROPOSAL WRITING.
11. Planning and Researching Business Reports and Proposals.
12. Using Visual Aids in Business Reports and Proposals.
13. Organizing and Writing Short and Long Reports.
14. Organizing and Writing Short and Long Proposals.
V. FORMS OF ORAL COMMUNICATION.
15. Delivering Speeches and Oral Presentations.
16. Oral Communication in Groups.
VI. EMPLOYMENT COMMUNICATION.
17. Targeting Your Career: Writing Resumes and Cover Letters.
18. Effective Employment Interviewing.
Appendix A. Preparing Business Documents.
Appendix B. Basics of Grammar and Usage.
Appendix C. Internet Research.
Glossary.
References.
Photo Credits.
Indexes.
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