Marketing psychology : the paradigm in the wings

著者

• Foxall, G. R.

書誌事項

Marketing psychology : the paradigm in the wings

Gordon Foxall

（Macmillan business）

Macmillan, 1997

注記

Bibliography: p. 168-194

Includes index

内容説明・目次

内容説明

Marketing Psychology portrays the behaviour of consumers as influenced by its environmental consequences and extends this analysis to marketing management by proposing a novel understanding of the marketing firm. The book undertakes a behaviour analysis of consumer choice, based on a critical extension of radical behaviourism to the interpretation of human economic behaviour. This suggests that consumer behaviour is explained by locating it among the environmental contingencies that shape and maintain it. The result is a view of consumer choice and marketing response which transcends current understanding with profound managerial and policy implications.

目次

PART 1: INTRODUCTORY - Only Diverge - PART 2: THE BEHAVIOUR OF CONSUMERS' ATTITUDES - Marketing's Attitude Problem - Why Not Try Behaviour? - PART 3: BEHAVIOURAL SCIENCE IN MARKETING - A Science of Behaviour - A Theory of Consumer Situation - PART 4: WHAT MARKETING DOES - The Marketing Firm - Case Studies of Marketing Behaviour - Marketing Relationships - References

「Nielsen BookData」 より

詳細情報

• NII書誌ID(NCID): BA32929823
• ISBN:
  • 0333662776
• 出版国コード: uk
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Basingstoke, Hampshire
• ページ数/冊数: xiii, 203 p.
• 大きさ: 23 cm
• 分類:
  • NDC9 : 675
• 件名:
  • LCSH : Consumer behavior
• 親書誌ID:
  • BA27130838