Business in context : an introduction to business and its environment
Author(s)
Bibliographic Information
Business in context : an introduction to business and its environment
(Business in context series)
International Thomson Business Press, 1996
2nd ed
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Available at 2 libraries
  Aomori
  Iwate
  Miyagi
  Akita
  Yamagata
  Fukushima
  Ibaraki
  Tochigi
  Gunma
  Saitama
  Chiba
  Tokyo
  Kanagawa
  Niigata
  Toyama
  Ishikawa
  Fukui
  Yamanashi
  Nagano
  Gifu
  Shizuoka
  Aichi
  Mie
  Shiga
  Kyoto
  Osaka
  Hyogo
  Nara
  Wakayama
  Tottori
  Shimane
  Okayama
  Hiroshima
  Yamaguchi
  Tokushima
  Kagawa
  Ehime
  Kochi
  Fukuoka
  Saga
  Nagasaki
  Kumamoto
  Oita
  Miyazaki
  Kagoshima
  Okinawa
  Korea
  China
  Thailand
  United Kingdom
  Germany
  Switzerland
  France
  Belgium
  Netherlands
  Sweden
  Norway
  United States of America
Note
Reprint
First edition 1989
Second edition 1994, 1995 by Chapman & Hall
Bibliography: p. [389]-399
Includes index
Description and Table of Contents
Description
The second edition of this text provides an introduction to business functions, issues and activities and to the way they interact with their environment. It is the core text for the "Business In Context Series" which serves as a stand-alone introduction to business studies as well as a description and analysis of the common business model on which all books in the series are based. The model provides a framework for coherent analysis, the interplay and relationships within business and its environment, and is reinforced with many up-to-date topical examples. This book should be of interest to all introductory business and management courses.
Table of Contents
- The concept of business in context
- The environment and business
- The organizational aspects of business
- Management strategy
- Innovation
- Operations
- Marketing
- Personnel
- Finance and accounting
- Conclusions.
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