The essence of corporate strategy : theory for modern decision making
著者
書誌事項
The essence of corporate strategy : theory for modern decision making
Allen & Unwin, 1997
大学図書館所蔵 件 / 全15件
-
該当する所蔵館はありません
- すべての絞り込み条件を解除する
注記
Includes index
内容説明・目次
内容説明
Corporate strategy is no one study. It draws on the insights of psychology, economics, finance, organisational behaviour and operational planning. From these strands, Professors Devinney and Davis have distilled the essence of corporate strategy, and articulated that essence in the most direct way its complexity allows. Devinney and Davis examine the necessary components of corporate strategy: the philosophy of corporate strategy decision making belief systems and culture time and innovation capacity and cost position strategic market segmentation vertical and horizontal integration strategic rivalry Beyond that The Essence Of Corporate Strategy offers a remarkable breadth of analysis, combining Devinney's rigorous interdisciplinary approach to theory with Davis's decades of boardroom experience. The result is a book which intergrates the latest thinking on corporate strategy in a practical, immediate way. In recent times, there have been simplistic texts, idiosyncratic monographs and variable collections on corporate straegy. This innovative book is a holistic, comprehensive and applied expression
目次
Acknowledgements 1 The philosophy of corporate strategy2 Strategy and strategic decision making3 Belief systems and culture4 Corporate strategy in a nutshell5 Achieving competitive advantage through strategic innovation6 Capacity and cost position7 Strategic market segmentation8 The strategic gains from vertical integration9 The strategic gains from horizontal integration and diversification10 Strategic rivalry11 The totality of corporate strategyEndnotesIndex
「Nielsen BookData」 より