Marketing hospitality

著者

書誌事項

Marketing hospitality

Tom Powers

（Wiley service management series）

Wiley, c1997

2nd ed

大学図書館所蔵 件 / 全9件

この図書・雑誌をさがす

注記

Bibliography: p. 413-427

Includes index

内容説明・目次

内容説明

Covering the basics of theory and practice, this text targets first courses in hospitality marketing. This revised edition adopts a more conventional organization than the first edition. The discussion of strategy, marketing planning and marketing organization comes in the early chapters. There are enhancements at the conceptual level as well. The presentation of "place" (present text) will be treated as an aspect of product rather than place.

目次

  • Marketing Everybody's Job
  • Analyzing Market Opportunities: Consumer Behavior
  • Analyzing Market Opportunities: Segmenting and Targeting Markets
  • Marketing Information and Marketing Research
  • Marketing Strategy
  • Marketing Planning and Management
  • Hospitality Service Operations and Marketing
  • The Hospitality Product
  • Place in Hospitality Marketing: Distribution
  • Place in Hospitality Marketing: Location
  • The Price of Hospitality
  • Marketing Communication: Advertising
  • Marketing Communication: Sales Promotion, Public Relations, and Personal Selling
  • Marketing at the Unit Level
  • Notes
  • Index.

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