Insights into consumer behavior

著者

• Arndt, Johan
• Columbia Conference on Buyer Behavior

書誌事項

Insights into consumer behavior

edited by Johan Arndt

Allyn and Bacon, c1968

注記

Based on the First Annual Columbia Conference on Buyer Behavior, 1967

Includes bibliographical references and index

詳細情報

• NII書誌ID(NCID): BA33149772
• LCCN: 68029423
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Boston, Mass.
• ページ数/冊数: ix, 223 p
• 大きさ: 22 cm
• 分類:
  • LCC : HF5415.2
  • DC : 658.83
• 件名:
  • LCSH : Marketing research
  • LCSH : Consumer behavior