European perspectives on consumer behaviour

著者

    • Lambkin, Mary

書誌事項

European perspectives on consumer behaviour

edited by Mary Lambkin ... [et al.]

Prentice Hall, c1998

  • : pbk

大学図書館所蔵 件 / 全21件

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注記

Includes bibliographical references and index

内容説明・目次

内容説明

Presents a selection of seminal contributions by European scholars on the subject of consumer behaviour and reflects the richness and variety of consumer research currently going on around the European continent.

目次

  • *Foundations *Introduction xxx
  • The Development of Consumer Behaviour in Europe *Theories and Models of Consumer Behaviour *Individual Processes *The Consumer: Identification and Measurement *Attitudes and Decision Processes *SociETAL Influences *Social Interactions *Socio-Cultural Perspectives *Alternative Approaches *Economic Psychology *Semiotics of Consumption *Emerging Perspectives

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