Strategic management of health care organizations

著者

書誌事項

Strategic management of health care organizations

W. Jack Duncan, Peter M. Ginter, Linda E. Swayne

Blackwell Publishers, 1997

3rd ed

大学図書館所蔵 件 / 全18件

この図書・雑誌をさがす

注記

Includes bibliographical references and index

内容説明・目次

内容説明

This is a comprehensive text on strategic management as it applies to a variety of health care organizations, including physicians' offices, hospital, long-term care facilities and health departments. The central theme of the text is that business-oriented strategic management can improve the success of health care organizations in a turbulent environment. Current health care examples are integrated throughout the 12 chapters of text material, organized around a model of strategic management. Step-by-step, students are presented with the theory of strategic management and a process to carry out strategic management. Additionally, six to ten actual current situations are presented in each chapter as perspectives. Following the chapters, there are 18 cases for students to analyze by applying the theory as presented in the text to current health care situations. To further aid the student, four appendices ("How To Analyze a Case", "Financial Analysis for Health Care", "Making an Oral Presentation" and "Secondary Data Sources") are included.

目次

  • Part 1 Initiating the strategic management process: the nature of strategic management
  • understanding and analyzing the external environment
  • service area competitor analysis
  • internal environmental analysis
  • mission, vision, values and strategic objectives. Part 2 Strategy formulation: developing strategic alternatives
  • evaluation of alternatives and strategic choice. Part 3 Strategic implementation: operational strategies - strategic marketing
  • strategic information systems
  • strategic financial systems
  • strategic management of human resources
  • organization-wide strategies. Part 4 Controlling and creating the strategy: control of the strategy
  • creating the strategic plan - An Example. Part 5 Appendices. Part 6 Cases.

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