Research paradigms, television, and social behavior

著者

書誌事項

Research paradigms, television, and social behavior

Joy Keiko Asamen, Gordon L. Berry, editors

Sage Publications, c1998

  • : hbk
  • : pbk

大学図書館所蔵 件 / 全21件

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注記

Includes bibliographical references and index

内容説明・目次

内容説明

Research Paradigms, Television, Social Behavior is a unique book that is designed to provide an understanding of television research from both the quantitative and qualitative perspectives. The volume provides a systematic analysis of the various research paradigms used in the study of television, and focuses on the integration of quantitative and qualitative methodologies as a means for understanding the complexities associated with this medium. The book is useful for both undergraduate and graduate students because it presents information in a straightforward and engaging style, as well as provides concrete step-by-step examples of how to conduct major research and evaluation projects involving this medium. The book is also important for seasoned scholars and researchers, as well as professionals in the media industry.

目次

Research Paradigms, Television and Social Behavior - Gordon L Berry The Complexities of Studying a Complex Medium Television Research - George Comstock Past Problems and Present Issues PART ONE: QUANTITATIVE RESEARCH PARADIGMS IN THE STUDY OF TELEVISION Major Paradigms and Issues in Television Research - Edward L Palmer Field of Dreams, World of Realities Designing Experiments on Television and Social Behavior - L Monique Ward and Patricia M Greenfield Developmental Perspectives Quasi Experimental Research on Television and Behavior - Tannis M MacBeth Natural and Field Experiments Class, Communication and the Black Self - Richard L Allen A Theory Outline PART TWO: QUALITATIVE RESEARCH PARADIGMS IN THE STUDY OF TELEVISION Qualitative Approaches to the Study of the Media - James A Anderson Theory and Methods of Hermeneutic Empiricism Taking the Interpretive Turn - Thomas R Lindlof and Timothy P Meyer Qualitative Research of Television and Other Electronic Media PART THREE: THE INTEGRATION OF QUANTITATIVE AND QUALITATIVE RESEARCH PARADIGMS IN THE STUDY OF TELEVISION The Analysis of Television Content - Carolyn A Stroman and Kenneth E Jones Intersection of Instructional Television and Computer Assisted Instruction - Kevin A Clark Implications for Research Paradigms Barney and Friends as Entertainment and Education - Jerome L Singer and Dorothy G Singer Evaluating the Quality and Effectiveness of a Television Series for Preschool Children Studying Television Violence - John P Murray A Research Agenda for the 21st Century EPILOGUE Research Paradigms, Television and Social Behavior - Joy Keiko Asamen A Scientist's Contribution to Initiating Social Change

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