The handbook of international direct marketing : an essential country-by-counrtry guide and directory

著者

• Baines, Adam
• European Direct Marketing Association

書誌事項

The handbook of international direct marketing : an essential country-by-counrtry guide and directory

edited by Adam Baines and Sheila Lloyd

Kogan Page, 1996

3rd ed.

注記

First published in 1992. Second edition published in 1995

Published in association with the European Direct Marketing Association

内容説明・目次

内容説明

This work discusses the direct-mail potential for every major export market in the world. It offers advice on how to formulate and execute effective campaigns, along with information on markets, costs and data relevant to businesses based in any country.

「Nielsen BookData」 より

詳細情報

• NII書誌ID(NCID): BA33301436
• ISBN:
  • 0749419792
• 出版国コード: uk
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: London
• ページ数/冊数: xxxi, 599 p.
• 大きさ: 24 cm.
• 分類:
  • DC20 : 658.84
• 件名:
  • LCSH : Direct marketing
  • LCSH : Export marketing