Produktwerbung

Author(s)

• Koppelmann, Udo

Bibliographic Information

Produktwerbung

Udo Koppelmann

Kohlhammer, 1981

Note

Bibliography: p. 368-384

Includes index

Details

• NCID: BA33305903
• ISBN:
  • 3170072390
• LCCN: 82156558
• Country Code: gw
• Title Language Code: ger
• Text Language Code: ger
• Place of Publication: Stuttgart
• Pages/Volumes: 390 p.
• Size: 24 cm.
• Classification:
  • LCC : HF5415.15
  • DC19 : 659.1
• Subject Headings:
  • LCSH : Product management
  • LCSH : Advertising