Marketing research that pays off : case histories of marketing research leading to success in the marketplace

著者

• Percy, Larry

書誌事項

Marketing research that pays off : case histories of marketing research leading to success in the marketplace

Larry Percy, editor

（Haworth marketing resources）

Haworth Press, c1997

• :pbk

注記

Includes bibliographical references and index

• NII書誌ID(NCID): BA33354884
• ISBN:
  • 1560249498
  • 0789001977
• LCCN: 96025516
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: New York
• ページ数/冊数: xv, 270 p.
• 大きさ: 23 cm.
• 分類:
  • LCC : HF5415.2
  • DC20 : 658.8/3
• 件名:
  • LCSH : Marketing research -- Case studies
• 親書誌ID:
  • BA26922364