Research methods for leisure and tourism : a practical guide
著者
書誌事項
Research methods for leisure and tourism : a practical guide
（Leisure management series）
Pitman, 1997
2nd ed
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注記
Bibliography: p. 302-315
Includes index
内容説明・目次
内容説明
"Research Methods for Leisure and Tourism", second edition, is a complete guide to practical research in the leisure and tourism sector. This best selling text has been completely revised and updated for it's second edition. All the changes in this sector over the last four years have been documented to produce an up-to-date reference source. This includes new material examining both statistical methods and research ethics together with the Windows version of SPSS. As a practical hands-on guide, "Research Methods for Leisure and Tourism "is essential reading for all students and leisure managers evaluating and planning the services they offer.
目次
1. Introduction: the what, why and who of leisure and tourism research2. Approaches to leisure and tourism research3. Starting out: research plans and proposals4. The range of research methods5. Reviewing the literature6. Secondary data: sources and analysis7. Observation8. Qualitative Methods9. Questionnaire surveys10. Questionnaire design11. Research oractice12. Sampling13. Survey analysis14. Statistical analysis15. Preparing and research reportReferencesIndex
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