Global marketing : perspectives and cases

Author(s)

• Hassan, Salah S.
• Blackwell, Roger D.

Bibliographic Information

Global marketing : perspectives and cases

Salah S. Hassan, Roger D. Blackwell

Dryden Press, c1994

Note

Includes bibliographical references and indexes

Details

• NCID: BA33525739
• ISBN:
  • 0030981077
• LCCN: 93073016
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Fort Worth, Tex.
• Pages/Volumes: xxiii, 582 p.
• Size: 25 cm
• Classification:
  • LCC : HF1416.5
  • DC21 : 658.8/48
• Subject Headings:
  • LCSH : Export marketing -- United States -- Management
  • LCSH : Marketing -- United States -- Management
  • LCSH : International business enterprises -- United States -- Management