Marketing engineering : computer-assisted marketing analysis and planning

Author(s)

• Lilien, Gary L.
• Rangaswamy, Arvind

Bibliographic Information

Marketing engineering : computer-assisted marketing analysis and planning

Gary L. Lilien, Arvind Rangaswamy

Addison-Wesley, c1998

Note

Includes bibliographical references (p. [323]-337) and index

"Joel Steckel, series editor" -- t.p.

"co-sponsored by ISBM(Institute for the Study of Business Markets)" -- t.p.

• NCID: BA3364637X
• ISBN:
  • 032100194X
• LCCN: 97021787
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Reading, Mass.
• Pages/Volumes: xvii, 350 p.
• Size: 26 cm
• Classification:
  • LCC : HF5415.125
  • DC21 : 658.8/02/0285
• Subject Headings:
  • LCSH : Marketing -- Data processing
  • LCSH : Marketing -- Decision making -- Mathematical models
  • LCSH : Marketing -- Decision making -- Data processing