Marketing engineering : computer-assisted marketing analysis and planning
著者
書誌事項
Marketing engineering : computer-assisted marketing analysis and planning
Addison-Wesley, c1998
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注記
Includes bibliographical references (p. [323]-337) and index
"Joel Steckel, series editor" -- t.p.
"co-sponsored by ISBM(Institute for the Study of Business Markets)" -- t.p.