Tutorial to accompany Marketing engineering, computer-assisted marketing analysis and planning

著者

• Lilien, Gary L.
• Rangaswamy, Arvind

書誌事項

Tutorial to accompany Marketing engineering, computer-assisted marketing analysis and planning

Gary L. Lilien, Arvind Rangaswamy

Addison-Wesley, c1998

タイトル別名

Marketing engineering

注記

Includes bibliographical references and index

• NII書誌ID(NCID): BA33691556
• ISBN:
  • 0321001958
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Reading, Mass. ; Harlow
• ページ数/冊数: 360 p.
• 大きさ: 26 cm.
• 付属資料: 1 computer laser optical disc (4 3/4 in.)
• 件名:
  • LCSH : Marketing -- Data processing
  • LCSH : Marketing -- Data processing -- Problems, exercises, etc
  • LCSH : Marketing -- Decision making -- Data processing -- Case studies