Tutorial to accompany Marketing engineering, computer-assisted marketing analysis and planning

Author(s)

• Lilien, Gary L.
• Rangaswamy, Arvind

Bibliographic Information

Tutorial to accompany Marketing engineering, computer-assisted marketing analysis and planning

Gary L. Lilien, Arvind Rangaswamy

Addison-Wesley, c1998

Other Title

Marketing engineering

Note

Includes bibliographical references and index

Details

• NCID: BA33691556
• ISBN:
  • 0321001958
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Reading, Mass. ; Harlow
• Pages/Volumes: 360 p.
• Size: 26 cm.
• Attached Material: 1 computer laser optical disc (4 3/4 in.)
• Subject Headings:
  • LCSH : Marketing -- Data processing
  • LCSH : Marketing -- Data processing -- Problems, exercises, etc
  • LCSH : Marketing -- Decision making -- Data processing -- Case studies