The customer centred strategy : thinking strategically about your customers

著者

    • Jenkins, Mark
    • Institute of Management

書誌事項

The customer centred strategy : thinking strategically about your customers

Mark Jenkins

(The millennium manager)

Pitman, 1997

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注記

Published in association with the Institute of Management Foundation

内容説明・目次

内容説明

"An invaluable up-to-date guide on a subject of the highest priority for today's managers."- Peter Doyle, Warwick Business SchoolThis book gives you the tools to think with foresight and creativity, in order to anticipate future customer needs and the vision to see how your organization needs to change in order to meet these future customer needs.Author :Mark Jenkins is senior lecturer in strategic management at Cranfield School of Management. He is an experienced writer and is co-editor of The Journal of Marketing Practice.

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詳細情報

  • NII書誌ID(NCID)
    BA33789854
  • ISBN
    • 0273630040
  • 出版国コード
    uk
  • タイトル言語コード
    eng
  • 本文言語コード
    eng
  • 出版地
    London
  • ページ数/冊数
    xiv, 206 p.
  • 大きさ
    24 cm.
  • 分類
  • 件名
  • 親書誌ID
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