Cases in marketing management
著者
書誌事項
Cases in marketing management
（The Irwin series in marketing）
Irwin, c1997
7th ed
大学図書館所蔵 全6件
注記
Includes bibliographical references
内容説明・目次
内容説明
The traditional strengths of this project rest on three main tenets:1. The strong reputations of the authors--they are those rare breed of academic who maintain high profiles from a research standpoint yet have a fierce dedication and talent for what goes on in the classroom.2. The quality and diversity of the cases offered--not everyone can write a good case.3. The first 44 pages of the text that center on orienting the student to the methods and benefits of case oriented education. Specifics include an orientation chapter, a chapter on analyzing cases, a chapter on marketing financial, and a full case example complete with a sample student analysis of that case. The rest of the book is cases only.
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