Cases in marketing management
Author(s)
Bibliographic Information
Cases in marketing management
（The Irwin series in marketing）
Irwin, c1997
7th ed
Available at / 6 libraries
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Research Institute for Economics & Business Administration (RIEB) Library , Kobe University図書
658.8-500//7081000094714
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Note
Includes bibliographical references
Description and Table of Contents
Description
The traditional strengths of this project rest on three main tenets:1. The strong reputations of the authors--they are those rare breed of academic who maintain high profiles from a research standpoint yet have a fierce dedication and talent for what goes on in the classroom.2. The quality and diversity of the cases offered--not everyone can write a good case.3. The first 44 pages of the text that center on orienting the student to the methods and benefits of case oriented education. Specifics include an orientation chapter, a chapter on analyzing cases, a chapter on marketing financial, and a full case example complete with a sample student analysis of that case. The rest of the book is cases only.
by "Nielsen BookData"
