Postmodern marketing
著者
書誌事項
Postmodern marketing
International thomson business press, 1997
- : pbk
並立書誌 全1件
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Postmodern marketing / Stephen Brown
BA2554270X
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Postmodern marketing / Stephen Brown
大学図書館所蔵 件 / 全4件
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該当する所蔵館はありません
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注記
Bibliography: p. [189]-220
Includes index
内容説明・目次
内容説明
This text asks how postmodernism can throw light on marketing theory. It first establishes the terrain of postmodernism, charting the various elements of postmodern theoretical development. Then it reviews marketing thought, considering where postmodernism can be most easily applied to marketing activity, whether it is analyzing the sale of advertising space in virtual reality or the characteristics of a consumer society. The book describes and assesses the response of marketing researchers to postmodernism, asking whether they really tackle the key elements that define postmodernism.
目次
- Round up the usual suspects
- you talkin' to me?
- I coulda been a contender!
- what have you got in here, King Kong?
- you can't handle the truth!
- is that an epistemology in your pocket, or...?
- I'll be back
- I love the smell of napalm in the morning
- look into your heart
- top o' the world, ma!.
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