Change and the modern business
著者
書誌事項
Change and the modern business
（Macmillan business）
Macmillan, 1997
- : hard
- : pbk
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注記
Includes bibliographical references and index
内容説明・目次
内容説明
'If you are looking for something to bring you up to date on the impact of change on the business environment, you will be interested in this book ...an inspiration to the teacher who wants to adopt a fresh approach.' - Teaching Business & Economics The impact of change on the business environment has dominated business thinking over the past decade and continues to do so. This book focuses on the impact of change on modern business by making it the central and integrating theme through a number of areas including, marketing, human resource management, economics and law. Each is explored in terms of its theoretical basis and the application of this theory to case studies. It is particularly suitable for undergraduate business courses and for students on MBA programmes.
目次
- List of Figures and Tables - Introduction
- N. Harris - Modern Developments in Business Strategy
- J. Cross - The Economics of Organisational Change
- N. Harris - Services Management
- G. Akehurst - Information Systems and Business Change
- R. Thomas - The Marketing Conundrum
- A. Ranchhod - The Human Impact of Organisational Change
- B. Thornton - Lean Production is only for the Large?
- H. Stewart - EU Environmental Policy and Business
- A. Webb - Intellectual Property Law
- M. Wing - Competing in the Global Market: A Study of UK Maritime Industries in Transition
- M. Rowlinson
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