Strategic management

著者

書誌事項

Strategic management

Peter Wright, Mark J. Kroll, John A. Parnell

Prentice Hall, c1998

4th ed

  • : concepts
  • : cases

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注記

Includes bibliographical references and indexes

内容説明・目次

巻冊次

: cases ISBN 9780136288015

内容説明

Aiming to bridge the gap between theory and application, this work focuses on strategic management.
巻冊次

: concepts ISBN 9780136316237

内容説明

Created primarily for an undergraduate course in Strategic Management. Offering the same comprehensive, cutting-edge coverage found in the core text. Strategic Management: Concepts, Fourth Edition is ideal for instructors who prefer to use a separate casebook or their own cases. Interesting in both content and format, it integrates the most recent academic theory with current business practices in strategic management, and liberally illustrates concepts with examples from some of today's most progressive global organizations.

目次

I. THE CONCEPTS AND TECHNIQUES OF STRATEGIC MANAGEMENT. 1. Introduction to Strategic Management. 2. External Environmental Opportunities and Threats. 3. The Internal Environment: The Firm's Resources, Organizational Mission, and Goals. 4. Corporate-Level Strategies. 5. Corporate Portfolio Management and Related Issues. 6. Business Unit Strategies. 7. Functional Strategies. 8. Strategy Implementation: Organizational Structure. 9. Strategy Implementation: Leadership, Power, and Organizational Culture. 10. Strategic Control Process and Performance. 11. Strategic Management and the World Marketplace. 12. Strategic Management in Not-for-Profit Organizations.
巻冊次

ISBN 9780136817505

内容説明

An introduction to the multidisciplinary field of strategic management, which incorporates knowledge from traditional business fields such as economics, management, marketing, finance, and operations management as well as non-business fields like psychology, sociology, and anthropology. The text co

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