The marketing plan
Author(s)
Bibliographic Information
The marketing plan
Wiley, c1998
2nd ed
- pbk. : alk. paper
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Note
Includes index
Description and Table of Contents
Description
Providing forms and sample plans, this text guides students through each stage of developing a professional marketing plan. The book can be used as a supplement to course material on marketing management, strategic marketing or small-business development.
Table of Contents
- The Marketing Plan Mystique
- Step 1: Planning the Development of the Marketing Plan
- Step 2: Environmental Scanning
- Step 3: Establishing Goals and Objectives
- Step 4: Developing Marketing Strategy
- Step 5: Developing Marketing Tactics
- Step 6: Forecasting for Your Marketing Plan
- Step 7: Calculating Important Financial Ratios for Your Marketing Plan
- Step 8: Presenting the Marketing Plan
- Step 9: Implementation.
by "Nielsen BookData"