Cases from basic marketing : a global-managerial approach : for Morgan State University marketing 331

Author(s)

• McCarthy, E. Jerome (Edmund Jerome)
• Perreault, William D.

Bibliographic Information

Cases from basic marketing : a global-managerial approach : for Morgan State University marketing 331

by E. Jerome McCarthy, William D. Perreault, Jr

Irwin, 1994

11th ed

Note

Includes bibliographical references

Details

• NCID: BA33975178
• ISBN:
  • 0256182280
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Burr Ridge, Ill.
• Pages/Volumes: 27 p.
• Size: 26 cm
• Classification:
  • LCC : HF5415.13
  • DC20 : 658.8
• Subject Headings:
  • LCSH : Marketing -- Management
  • LCSH : Marketing -- United States -- Management
  • LCSH : Export marketing -- Management