Co-opetition : 1. a revolutionary mindset that combines competition and cooperation in the marketplace : 2. the game theory strategy that's changing the game of business

書誌事項

Co-opetition : 1. a revolutionary mindset that combines competition and cooperation in the marketplace : 2. the game theory strategy that's changing the game of business

Barry J. Nalebuff and Adam M. Brandenburger

HarperCollinsBusiness, 1997

  • : pbk

タイトル別名

Tow leading business thinkers use game theory to rewrite business strategy

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注記

Originally published: 1996

Includes bibliographical references and index

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