Retail management : a strategic approach
著者
書誌事項
Retail management : a strategic approach
Prentice Hall, 1998
7th ed
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注記
Includes bibliographical references and indexes
内容説明・目次
内容説明
Retaining its coverage, features, and strategic organization with material covering international and ethical issues and retailing in practice; this market leader provides its balance between theory and practice, useful career information, and a comprehensive package of ancillaries.
目次
I. AN OVERVIEW OF STRATEGIC RETAIL MANAGEMENT.An Introduction to Retailing.Strategic Planning in Retailing: Owning or Managing a Business.The Contemporary Challenges Facing Retailers.II. SITUATION ANALYSIS.Retail Institutions by Ownership.Retail Institutions by Store-Based Strategy Mix.Nonstore-Based and Nontraditional Retailing.III. TARGETING CUSTOMERS AND GATHERING INFORMATION.Identifying and Understanding Consumers.Information Gathering and Processing in Retailing.IV. CHOOSING A STORE LOCATION.Trading-Area Analysis.Site Selection.V. MANAGING A RETAIL BUSINESS.Retail Organization and Human Resource Management.Operations Management: Financial Dimensions.Operations Management: Operational Dimensions.VI. MERCHANDISE MANAGEMENT AND PRICING.Buying and Handling Merchandise.Financial Merchandise Management.Pricing in Retailing.VII. COMMUNICATING WITH THE CUSTOMER.Establishing and Maintaining a Retail Image.Promotional Strategy.VIII. PLANNING FOR THE FUTURE.Planning by a Service Retailer.Integrating and Controlling the Retail Strategy.Appendix A.Careers in Retailing.Appendix B.About the CD-ROM that Accompanies Retail Management.Glossary.Name Index.Subject Index.
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