Managing for marketing excellence

Author(s)

• Chaston, Ian

Bibliographic Information

Managing for marketing excellence

Ian Chaston

McGraw-Hill, c1990

Note

Includes bibliographical references and index

• NCID: BA34156591
• ISBN:
  • 0077072375
• LCCN: 90032457
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: London ; Tokyo
• Pages/Volumes: xii, 173 p.
• Size: 23 cm
• Classification:
  • LCC : HF5415.13
  • DC20 : 658.8
• Subject Headings:
  • LCSH : Marketing -- Management