Personality and product symbolism

Author(s)

• Martin, Warren S.
• University of Texas at Austin. Bureau of Business Research

Bibliographic Information

Personality and product symbolism

Warren S. Martin

（Studies in marketing, no. 18）

Bureau of Business Research, University of Texas at Austin, 1973

Note

Bibliography: p. 69-74

• NCID: BA34157641
• ISBN:
  • 0877551820
• LCCN: 73013395
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: [Austin]
• Pages/Volumes: xiii, 74 p.
• Size: 23 cm
• Classification:
  • LCC : HF5415.3
  • DC : 658.8/3
• Subject Headings:
  • LCSH : Consumers
  • LCSH : Personality
  • LCSH : Signs and symbols
• Parent Bibliography ID:
  • BA03403073