Advertising : principles & practice

Author(s)

• Wells, William
• Burnett, John
• Moriarty, Sandra E. (Sandra Ernst)

Bibliographic Information

Advertising : principles & practice

William Wells, John Burnett, Sandra Moriarty

Prentice Hall, 1998

4th ed

• : International ed

Note

Includes bibliographical references and index

Details

• NCID: BA34239553
• ISBN:
  • 0135978815
  • 0137833660
• LCCN: 97040898
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Upper Saddle River, N.J.
• Pages/Volumes: xxi, 731 p.
• Size: 29 cm
• Classification:
  • LCC : HF5823
  • DC21 : 659.1
• Subject Headings:
  • LCSH : Advertising