Introduction to marketing communication : an integrated approach

Author(s)

• Burnett, John
• Moriarty, Sandra E. (Sandra Ernst)

Bibliographic Information

Introduction to marketing communication : an integrated approach

John Burnett, Sandra Moriarty

Prentice-Hall, 1998

Note

Includes bibliographical references and index

Details

• NCID: BA34239994
• ISBN:
  • 0132690853
• LCCN: 97038237
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Upper Saddle River, N.J.
• Pages/Volumes: xxxv, 659, [71] p.
• Size: 27 cm
• Classification:
  • LCC : HF5415.123
  • DC21 : 658.8
• Subject Headings:
  • LCSH : Communication in marketing
  • LCSH : Advertising campaigns