On-line profits : a manager's guide to electronic commerce

Author(s)

• Keen, Peter G. W.
• Ballance, Craigg

Bibliographic Information

On-line profits : a manager's guide to electronic commerce

Peter G.W. Keen and Craigg Ballance

Harvard Business School Press, c1997

• pbk.

Note

Includes index

Description and Table of Contents

Description

This text aims to help managers understand what they need in order to manage technologies and processes, and to implement their business strategies for digital commerce. It focuses on logistics and security issues, not on business strategy.

Table of Contents

• Electronic commerce - how fast, how soon?
• electronic commerce as a competitive necessity
• the components of electronic commerce
• electronic data interchange - a foundation block of the well-run business
• electronic money management - from seashells to gold to coins to bills to bits
• integrated business logistics
• the Internet and intranets
• reach - Tacp/Ip as the base for a new everything in telecommunications
• range - the genius of browsers
• ease of use - hypertext as point and go
• summary - internet-enabled electronic commerce
• the business management agenda.

by "Nielsen BookData"

Details

• NCID: BA34257169
• ISBN:
  • 0875847900
  • 0875848214
• LCCN: 97011882
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Boston, Mass.
• Pages/Volumes: 290 p.
• Size: 24 cm.
• Classification:
  • LCC : HF5548.32
  • DC21 : 658.8/00285
• Subject Headings:
  • LCSH : Electronic commerce