Marketing research : methodological foundations

Author(s)

• Churchill, Gilbert A.

Bibliographic Information

Marketing research : methodological foundations

Gilbert A. Churchill, Jr

（The Dryden Press series in marketing）

Dryden Press, c1979

2nd ed

Note

Includes bibliographical references and index

Details

• NCID: BA34260185
• ISBN:
  • 0030455669
• LCCN: 78056206
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Hinsdale, Ill.
• Pages/Volumes: xix, 668 p.
• Size: 25 cm
• Classification:
  • LCC : HF5415.2
  • DC19 : 658.8/3
• Subject Headings:
  • LCSH : Marketing research
• Parent Bibliography ID:
  • BA03762950