Designing visual language : strategies for professional communicators
著者
書誌事項
Designing visual language : strategies for professional communicators
（The Allyn and Bacon series in technical communication / series editor: Sam Dragga）
Allyn and Bacon, c1998
- : pbk
大学図書館所蔵 件 / 全9件
-
該当する所蔵館はありません
- すべての絞り込み条件を解除する
注記
Includes bibliographical references and index
内容説明・目次
内容説明
Written by two highly experienced teachers in the field of document design, Designing Visual Language offers useful strategies and tools for document design of all types. A chief goal is to enable students to extend to visual design the rhetorical approach they assimilate in writing and editing courses. The text focuses on the kinds of situations and practical documents that occur in the workplace and blends this focus with a rhetorical approach that ties design to the audience, purpose, and context of messages.
目次
Chapters conclude with "Conclusion," "Notes," "References," and "Exercises." I.INTEGRATED COMMUNICATION.
1.Rhetorical Background.
Introduction to Visual Rhetoric.
Visual/Verbal Cognates
Process Example-Mapleton Center.
Conventions-What Readers Expect.
2.Perception and Design.
Gestalt Principles of Design.
Empirical Research as a Design Tool.
3.Visual Analysis.
Introduction to Visual Analysis.
A Taxonomy for Visual Vocabulary.
Analyzing Visual Vocabulary Rhetorically.
II.TEXT DESIGN.
4. Linear Components.
Introduction to Linear Components.
Process Example-Linear Components.
Vocabulary of Linear Components.
Applying the Cognate Strategies to Linear Components.
Interdependence of the Cognate Strategies.
5.Text Fields.
Introduction to Text Fields.
Process Example-Fields.
Vocabulary of Text Fields.
Applying The Cognate Strategies.
Interdependence of Cognate Strategies.
6.Nonlinear Components.
Introduction to Nonlinear Components.
Process Example-Nonlinear Components.
Vocabulary of Nonlinear Components.
Applying the Cognate Strategies.
Interdependence of the Cognate Strategies.
III.EXTRA-LEVEL DESIGN.
7.Data Displays.
Process Example-Data Displays.
Vocabulary of Data Displays.
Applying the Cognate Strategies to Data Displays.
Interdependence of the Cognate Strategies.
8.Pictures.
Introduction to Designing Pictures.
Process Example-Pictures.
Vocabulary of Pictures.
Applying the Cognate Strategies.
Interdependence of the Cognate Strategies.
9.Icons, Logos, Symbols.
Introduction to Icons, Logos, and Symbols.
Process Example-Icons, Logos, Symbols.
Vocabulary of Icons, Logos, Symbols.
Applying the Cognate Strategies to Icons, Logos, Symbols.
Interdependence of Cognate Strategies.
IV.DOCUMENT DESIGN.
10.Supra-Level Elements: Designing for Usability.
Introduction for Designing for Usability.
Process Example-Supra-Level Elements.
Vocabulary of Supra-Level Elements.
Applying the Cognate Strategies.
Appendixes.
「Nielsen BookData」 より