Energy marketing handbook

著者

書誌事項

Energy marketing handbook

by Denise Warkentin

PennWell Publishing, c1996

大学図書館所蔵 件 / 全4件

この図書・雑誌をさがす

注記

Includes bibliographical references (p. 181-182) and index

内容説明・目次

内容説明

Anyone engaged in the rapidly emerging marketing of energy as a commodity will benefit from Energy Marketing Handbook. In this comprehensive volume filled with the latest in energy marketing information, energy-specialist Denise Warkentin details the open markets, wholesale and retail wheeling, the alignment of the electric power industry, and offers ways to manage risk in the market. An extensive reference section defines the special terms related to energy as a commodity and lists acronyms and trade groups involved. Readers will learn: What energy marketing is and how it differs from both power marketing and brokering How the past has shaped the current path of the electric power and natural gas industries How electricity deregulation will effect natural gas What the Federal Energy Regulatory Commision's recent adoption of Ferc Orders 888 and 889 means for the industry How alliances and marketing relationships have emerged within the electric utility industry and in the natural gas industry How to manange and control risk in a competitive atmosphere As Editor of Energy Marketing and News Editor for Electric Light & Power, Denise Warkentin deals with the complex issues of energy marketing on a daily basis. Based on her research, she teaches informative and non-technical public seminars on such topics as utility financial condition and profitability, energy marketing and reengineering and downsizing. Warkentin holds a BA in journalism from the University of Oklahoma and has been writing on business, regulatory, legal and environmental issues for 13 years and on electric power and natural gas markets for five years.

目次

  • Introduction to energy marketing
  • evolution in the energy industry
  • the interplay between and gas and electricity
  • retail wheeling
  • wholesale wheeling
  • alliances and special marketing relationships
  • buying and selling energy through electronic energy exchanges
  • managing risks in a competitive environment.

「Nielsen BookData」 より

詳細情報

ページトップへ