Creative strategy in advertising

Author(s)

• Jewler, A. Jerome
• Drewniany, Bonnie L.

Bibliographic Information

Creative strategy in advertising

A. Jerome Jewler, Bonnie L. Drewniany

Wadsworth Pub. Co., c1998

6th ed

Note

Includes bibliographical references (p. [312]-316) and index

Details

• NCID: BA34304881
• ISBN:
  • 0534522637
• LCCN: 97017058
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Belmont, CA
• Pages/Volumes: xiv, 322 p.
• Size: 26 cm.
• Classification:
  • LCC : HF5825
  • DC21 : 659.13/2
• Subject Headings:
  • LCSH : Advertising copy
  • LCSH : Advertising layout and typography